Venice envisioned by Norman Foster Foundation
CONCEPT Gateway to Venice's Waterways
Porsche’s “The Art of Dreams” initiative continues with a highlight collaboration with the Norman Foster Foundation, presenting “Gateway to Venice’s Waterways.” Venice is known for its timeless beauty and rich heritage. At the same time, the lagoon city is becoming a symbol of progress and innovation that cities around the world can learn from. The installation is intended to initiate this discourse on sustainable urban change. Reflecting the Biennale’s theme, “Intelligens. Natural. Artificial. Collective.,” the artwork explores the intersection of dreams and reality, inspired by nature and technology. It sparks a conversation on sustainable urban transformation, showcasing how design can balance modern infrastructure with environmental responsibility.
Partner Norman Foster Foundation
The Norman Foster Foundation was founded in London in 1999 and has been headquartered in Madrid since 2017. It promotes interdisciplinary thinking and research to help new generations anticipate the future. At the centre of its work is Norman Foster's philosophy that architecture, infrastructure and urban design have a direct impact on quality of life. Since its inception, the Foundation's educational programmes of workshops, forums and fellowships have fostered new thinking and research to prepare future leaders for data-driven challenges in the future. These programmes and principles led to the establishment of the Norman Foster Institute, which launched its first master's programme on sustainable cities in January 2024.
Seoul 2024
CONCEPT CAPSULE DREAMSCAPES #01
Seoul, a city where rapid innovation blends with rich cultural heritage, sets the stage for The Art of Dreams 7th Edition. During art week, Porsche partners with design platform Capsule to bring together leading international and South Korean artists. Under the overarching theme of "Dreamscapes", they explore the intersection of craft, design and technology – a defining characteristic for both the South Korean capital and the artful engineering of the new Taycan K-Edition.
CURATOR CAPSULE
A curatorial platform encompassing interiors and architecture, fashion and technology, innovation and craft, Capsule is KALEIDOSCOPE’s sister publication delving into the world of design in its broader definition. Founded in 2022 as a tribute to a lineage of Italian radical design, Capsule reimagines the notion of radical design for today, exploring our relationship with desire and consumption.
ARTIST CARSTEN HÖLLER
German-Belgian artist Carsten Höller, world renowned for his participatory work exploring human behavior, perception, and altered states of consciousness, brings his famed Brutalisten kitchen concept to Seoul. A continuation of his “Brutalist Kitchen Manifesto” (2018), Höller opened the Stockholm restaurant in 2022 with award-winning chef Stefan Eriksson – who will host daily workshops interrogating the idea of “future food.” Show Programme
ARTIST AUDREY LARGE & THÉOPHILE BLANDET
French designers Audrey Large and Théophile Blandet present a surreal environment created with a blend of 3d printing, digital modeling, and hand craft, providing an iridescent scenography for the visionary engineering of the Porsche Taycan Turbo K-Edition. Luminous mobiles symbolise the exchange of energy in the relationship between two individuals, and within the elemental matter that animates the world. Show Programme
ARTIST EZRA MILLER
Working across multiple disciplines, American artist Ezra Miller creates digital art, live performances, and immersive experiences. Leading up to Dreamscapes #01, he traveled in a Porsche Taycan to capture landscapes in motion outside the car window. For The Art of Dreams, he processed this footage into a dreamlike and hypnotic real-time generative work, with surreal panoramas exploring the interplay of speed, form, and futurism. Show Programme
ARTIST KWANGHO LEE
In his practice, South Korean designer Kwangho Lee creates form from woven materials, with a poetic approach inherited from his grandfather, a farmer who used natural resources to hand-make daily household goods. Reminiscent of clouds, his sculptural chairs, benches and sofas provide the scenography for the cultural program curated by Capsule, inviting the audience to sit down and eat, listen, and dream. Show Programme
ARTIST NICEWORKSHOP
Seoul-based design studio Niceworkshop embodies the essence of contemporary craftsmanship. By exploring the physical properties of materials through innovative processes of creation and transformation, they breathe new life into industrial elements. In partnership with FORMAT, an aluminium formwork company with an upcycling mission, they create a tailored environment offering a tangible connection between conceptual art and the subconscious. Show Programme
ARTIST KOO JEONG A
Korean artist Koo Jeong A's practice spans painting, sculpture, animation, sound, film, and public projects. For the Korean Pavilion at the 60th Venice Biennale, Koo created “Odorama Cities,” a portrayal of modern and contemporary Korean history imbued with olfactory inspiration. This scent engineered by NonFiction will be diffused in the exhibition spaces throughout the week, and the artist's interest in the immaterial and otherworldly will be the subject of a public talk. Show Programme
Provence 2024
THE LAND OF DREAMS
Provence in the South of France blessed with breathtaking landscapes, unique light and vast lavender fields has inspired many great artists as well as the vivid metallic dark lavender Pantone of the latest electric Porsche Macan.
Reflecting elements essential to Porsche's identity—color, dynamism, movement and creative manufacturing—this special edition of the art initiative is named "The Land of Dreams" and features large-scale artworks by Thomas Trum. Titled "Southern Spins," Trum's series unfolds as a monumental chromatic spectacle set in various locations across land, sea and sky.
ARTIST Thomas Trum
Celebrated for his striking use of color, Dutch artist Thomas Trum explores the interaction between man and machine. Using unconventional tools like agricultural machinery and road-marking equipment, his artworks capture rhythmic patterns and physical movement that beautifully reflect the spirit of the latest electric Porsche Macan.
"The Art of Dreams has allowed me to dream and work big, working with unimaginable scales and in my dream surroundings. This collaboration is all about embracing the Provence experience, capturing the essence of the land that inspired the new Porsche Macan."
Milan 2024
ARTIST NUMEN / FOR USE
Numen/For Use is an art collective led by product designers Sven Jonke, Christoph Katzler and Nikola Radeljković. Their artwork "Lines of Flight" refers to the act of fleeing, eluding and disappearing into the distance. Created for the dreamers of the new and unknown, it speaks of an urge not for conflict but for difference and the nomadic quest for freedom in all its forms.
"Our idea of a waking dream was always one of a habitable utopia, of an alternative space and a speculative way of life", says Numen/For Use. "Such dreams are a spatial wild frontier not yet colonised by reason, prototyping the future we want to live in."
SHOW IMRE & MARNE VAN OPSTAL
“We always come from a specific theme that we want to work around. Or an idea that reflects back on life and on ourselves, but also maybe on society.”, Imre van Opstal In the opening ceremony.
Dutch sibling duo Imre and Marne van Opstal choreograph a spectacular dance performance throughout Palazzo Clerici to celebrate pattern, repetition, and rhythm.
COLLABORATION VITRA FOR PORSCHE
The Pepita pattern was a special request item on the very first Porsche sports car, the 356 – but it’s the 911 that would make it famous a few years later. To this day, it remains a firm favorite of owners and fans.
Now, Porsche is sharing Pepita with those who share our passion and vision. Bringing a new dimension to a classic: Porsche Pepita Edition by Vitra – a limited collection of iconic designs, craftmanship and innovation.
Singapore 2023
Chris Labrooy’s colorful artwork “Dream Big.” traveled from the land of dreams to the city of dreams in Asia, making its first international stop during Singapore Art Week.
The work was on show at Silver Leaf, Gardens by the Bay, in Singapore from Jan 06 – 15, 2023.
Miami 2022
Porsche commissioned Chris Labrooy’s artwork “Dream Big.” as a fun homage to our childhood dreams. Where did we hope our journey would take us? Are we following our dreams? As if rising up from another dimension, the optimistic installation inspires us to ask: Where will our dreams take us next?
The work was on show at Pérez Art Museum Miami from Nov 29 – Dec 03, 2022.
ARTIST Chris Labrooy
Chris Labrooy Chris Labrooy is an artist and designer who lives and works in Scotland. He is fascinated with the possibilities of CGI for artistic expression. Chris’ work focuses on the digital space with highly realistic renders of unexpected environments and dream-like situations, often using cars as his subject and muse. His compositions are extremely well-crafted and chic – and they are optimistic, sun-filled, and fun.
Chris is a long-time friend and collaborator of the brand and an avid Porsche driver himself.
Milan 2022
The dream-like piece incorporates a dozen piloted drones into a new-to-the-world viewing experience. It is part of Porsche’s series of special art & design commissions “The Art of Dreams” to be shown from the 6th till 12th June at Brera Design Week 2022.
ARTIST Ruby Barber
is a flower artist with Australian roots who lives and works in Berlin. She is the founder of Studio Mary Lennox. Ruby’s surreal arrangements create spaces between nature and architecture, between reality and dream. Her installations are sophisticated as well as accessible to a wider audience.
The Art of Dreams is an initiative that welcomes philosophical discourse and benefits from conceptual depth. Together with Ruby the initiative aims to explore the relationships, tensions, and synergies between nature and technology.
Singapore 2022
Dreams start in Paris – and they continue in Singapore. For Singapore Art Week 2022, Cyril’s artwork “Remember your Dreams” was on show in the city of dreams at the Promontory @ Marina Bay, 21–29 January 2022.
Paris 2021
With “Remember your dreams” French artist Cyril Lancelin has created an artwork that invites the viewer to pause for a moment and get lost in its optimistic color and surprising structure. Take some time to breathe. Transcend the moment. Remember your dreams.
Lancelin’s piece is the first commissioned work for “The Art of Dreams”, Porsche’s new global series of immersive art and design experiences. It was first shown in the heart of Paris at Palais Galliera Musée de la mode de la Ville de Paris, 15–24 October 2021. The piece forms a surreal environment, inviting viewers to step out of their everyday reality and become aware of their own dreams again. If you know your dreams you can make them reality.
ARTIST Cyril Lancelin
develops a hybrid work made up of sculptures, immersive installations, drawings, virtual experiences and videos that forge links between the physical and the fictional. It is from a plastic vocabulary based on primitive geometry that he links architecture and the human body, the everyday and the functional, the perennial and the ephemeral, science and nature.
His practice is shaped by immersion and movement, by the porosity of limits, by innovation, by a search for a world that is half data, half real. The notions of repetition and parametric generation are recurring themes in his work. It anticipates our passage into a world of multiplied and shared data. The artist sets up a connected territory through a conceptual dialogue between his practices and the experience of the public. Digital or real, his works offer an essentially optimistic vision, drawing an artificial and experiential landscape.
He lives and works in Lyon.